Client: Harmonic Health Beauty Center
Background: To promote Harmonic Health Beauty Center, which is a new division of the Harmonic Health Pharmaceutical Co., Ltd. Its philosophy is to bring beauty to clients in the healthiest manner.
What did we do:
- Corporate image consulting: wholly responsible for the strategic marketing plan,
- Conducted marketing research, concept development, and executed the plan. Work performed included design and production, arrangement of celebrities' appearance, event organizing (grand opening, outdoor promotion, charity event), media liaison, membership system consulting, and membership newsletter, etc.
Organized events:
-Opening Ceremony of Harmonic Health Beauty Center with celebrities’ appearance
-Health InfoWorld, greeting cards to SARS recoveries by celebrity
-Easter on-ground promotion
-On-ground promotion, get rid of penguin body shape
-City Health Revolution, outdoor event promoting habit of cycling
Achievements
- Received noise and generated public awareness on the company
- Brand image built: Health
- Increased sales
|
