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| | | | << Case Studies | | Case 05 - Indo-China Trading Co., Ltd. |
Client: Indo-China Trading Co., Ltd.
Background: Indo-China belongs to a 100-year old French Group. AYAM is one of the brands owned by them. It has also become a household name on canned sardines, tunas and baked beans. AYAM is the No.1 sardines brand in Malaysia and Singapore.
What did we do:
- Prepared the yearly marketing strategy plan
- Completed all the designs including the promotion booth, the coupon, the props, etc.
- Arranged and set up the food fair at Wellcome Supermarket and the HKCEC.
Achievements:
- Increased sales
- Generated noise
- Built a healthy image for the brand.
- Delivered the message to the public: "No MSG. No Preservative".
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