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| | | | << Case Studies | | Case 08 - Richland Shopping Arcade, Summer Promotion |
Client:Richland Shopping Arcade
Function: Summer Promotion Activity
Objective: To boost up sales during the summer holiday that was a slow season in the shopping mall
What did we do:
- Designed a tripartite campaign to encourage people nearby to visit the shopping mall
- The 3-part Campaign:
Counting the clown game
Interesting Art & Craft booth
Final Prize Presentation & Magic Show
Achievements:
- Over 10000 game tickets given away
- Increased traffic and spending in the shopping mall
- Collected over 1000 pieces of marketing data
- Goals attained, resulting in client's satisfaction
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