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| | | | << Case Studies | | Case 10 - Volvo Cars Hong Kong, new car campaign |
Client: Volvo Cars Hong Kong
Background: A new car model launch campaign
What did we do:
- Introduced the new car by using a special balloon effect. A pile of balloons was first displayed in front of the audience. Gradually the balloons became a big backdrop and the new car was revealed in front of everybody.
Achievements:
- Introduced a new product by giving the audience a huge surprise
- Goals attained, resulting in client's satisfaction
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