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| | | | << Case Studies | | Case 12 - Durex, Durex New Product Press Conference |
Client: Durex
Function: Durex New Product Press Conference
Background: A leading firm in the condom industry. The purpose of the function is to launch its new product - Performer in the local market. Its main concept is "long lasting".
What did we do:
- Concept development of the event, actual production, arrangement of artists' attendance, event organizing and management, etc.
Achievements:
- Generated noise
- Increased public awareness on the new product
- Educated the public
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