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| | | | << Case Studies | | Case 16 - HK Housing Authority, Clean N. Campaign |
Client: Hong Kong Housing Authority
Function: Clean Neighborhood Campaign
Background: The new law on waste disposal has taken effect. HKHA wants to remind the public of the new law and prevent them from making violations.
What did we do:
- Designed and produced promotional variety shows and game booths to educate the public and delivered the "clean" message through 7 different venues
- Arranged performance by pop singers in the campaign to strengthen awareness and increase consciousness.
Achievements:
- Over 5000 people participated in the campaign
- People had a better understanding on the new law
- Goals attained, resulting in client's satisfaction
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