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| | | | << Case Studies | | Case 19 - Procter & Gamble, new product launch |
Client: Procter & Gamble
Background: A new product launch by using a soft sell method
What did we do:
- Using an interactive story show to create a theme for the new product
- Arranged artists to perform on the official launching day
Achievements:
- Attracted 1000+ people to watch the 7 different performances
- Delivered the theme to the general public
- Objective attained, resulting in client's satisfaction
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